This product ecosystem redirects food from the waste stream through proper management along the food aging process and reinvents waste as an exciting new resource with a product line for pickling and making smoothies.
Project Details: Qualitative User Research | Market Strategy| Package Design| Experience Design Strategy | Product Design | Story Telling and Illustration
Understanding the Problem
Food Waste is the food that is wasted, lost or uneaten from start to finish of the production/consumption process.
of global supplies wasted
of greenhouse gasses
Food & Agriculture Produced Annually
1.95 Billion Tons
1.3 Billion Tons
repurposed, composted, reused
Straight to landfills
Understanding User Behavior
were based off perception of food age, personal experience and the resulting visual appeal..
Consumer Behavior Insights
Pride in Showing Others
Sharing food enables users to sample more items and provides a sharable memory and bragging rights on social media.
Eating Out is Exciting
Eating out is an opportunity to try an array of new dishes regardless of your personal skill with no learning curve and instantaneous reward.
Taste is Personal
Habits and preferences are formed from growing up, unforeseeable factors, and experiences. Habits and preferences are formed from growing up.
Changing user attitudes and behaviors, changes the system.
Changing mindsets and attitudes
Changing consumer demand
This product system reinvents food waste as an exciting new resource by pickling and food prepping, ultimately keeping food out of the landfill.
System Line Up
Solves Fruit Waste
Solves Veggie Waste
Branding that speaks directly to users
+ No BS
+ Visibly real ingredients
+ Culturally inclusive
Utilizing the Inertia of trend
Trendsetters > foodies> trendy > mainstream
Tapping into the millennial food trend setters, impacts all the following adopters and majorities
Millennial foodie crowd connect with specific McCormick lines, i.e. Franks RedHot. This is an opportunity for Mccormick to address an underutilized market and a smart partnership for the Pairish company.
This millennial foodies loves the kick of Franks RedHots.
+ McCormick gets to address a missed market
Revamping Existing Ingredients
+ Packaging reinvents as labeling
+ Directions on package and ui