Sophia Rowland 

Design & Strategy 

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srow.design@gmail.com

© 2019 Sophia Rowland

Pairish

This product ecosystem redirects food from the waste stream through proper management along the food aging process and reinvents waste as an exciting new resource with a product line for pickling and making smoothies.

Project Details: Qualitative User Research | Market Strategy| Package Design| Experience Design Strategy | Product Design | Story Telling and Illustration 

Understanding the Problem

Food Waste is the food that is wasted, lost or uneaten from start to finish of the production/consumption process.

 

1/3

of global supplies wasted

$1.2

Trillion

lost annually

8%

of greenhouse gasses

Food & Agriculture Produced Annually

60%

Used

1.95 Billion Tons

40%

Wasted

1.3 Billion Tons 

10%

repurposed, composted, reused

90%

Trashed

Straight to landfills

Research

Understanding User Behavior

Alissa
Alexis 
Danny
Heidi
Kinsey
Grayson

Drastic Difference

Attitudes

were based off perception of food age, personal experience and the resulting visual appeal..

2/6
Would eat
6/6
Would eat

Consumer Behavior Insights

Pride in Showing Others

Sharing food enables users to sample more items and provides a sharable memory and bragging rights on social media.

Eating Out is Exciting ​

Eating out is an opportunity to try an array of new dishes regardless of your personal skill with no learning curve and instantaneous reward.

Taste is Personal

Habits and preferences are formed from growing up, unforeseeable factors, and experiences. Habits and preferences are formed from growing up.

Intervention Opportunities 

Changing user attitudes and behaviors, changes the system.

Producer

Retailers

Consumer

Waste Stream

Changing mindsets and attitudes

Changing consumer demand 

Pairish 

This product system reinvents food waste as an exciting new resource by pickling and food prepping, ultimately keeping food out of the landfill.

System Line Up

Smoothish Line

Solves Fruit Waste

Picklish Line

Solves Veggie Waste

Ecosystem

Diagram

Branding that speaks directly to users

+​ No BS

+ Visibly real ingredients

+ Culturally inclusive ​

Utilizing the Inertia of trend

Trendsetters > foodies> trendy > mainstream

Tapping into the millennial food trend setters, impacts all the following adopters and majorities

McCormick Partnership

Millennial foodie crowd connect with specific McCormick lines, i.e. Franks RedHot. This is an  opportunity for Mccormick to address an underutilized market and a smart partnership for the Pairish company.

This millennial foodies loves the kick of Franks RedHots.

+ McCormick gets to address a missed market

McCormick Partnership

Revamping Existing Ingredients 

+ Packaging reinvents as labeling 

+ Directions on package and ui