ShineLA is a novel public health initiative by Cedar-Sinai and the Los Angeles Department of Rec & Parks.

2019

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THE MISSION

Our multidisciplinary team was tasked with establishing brand language, designing the digital platform and marketing campaign, and created a city-wide roll-out strategy leading up to the 2028 LA Olympics.

THE OUTCOME

A cohesive branded ecosystem comprised of the interface design and marketing campaign as well as a coherent plan, organized and handed off to developers and content managers.

THE TEAM

Sophia Rowland | Project Manager & Design strategist

Wenyuan Xu | UX/UI Design

Camilla Golestaneh | UI & Graphic Design

Robin Vane | Print Graphic Design

Brian Ostroff | Spatial Graphic Design

Jordan Riggins | Poster Illustrations

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Why we are doing this.  

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Human-Centered UI

The digital system is designed to be family-friendly, relying heavily on images and icons, which also benefits the (185) possible language barriers in LA.

Analog Interactions

Low-cost solutions maximize resources. The templatized materials are scalable as each Rec Center inputs its own information. 

Marketing Strategy

Research revealed that vastly varying communities of LA respond to different image styles. Our solution was a suite of marketing visuals encompassed by the overarching "Ready, Set, ShineLA" Campaign. 

Stakeholder Map

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+ System must be scalable

+ Operate independently

+ Be a model for other cities

+ Be proactive about hazards 

Study data tracking oppertunities

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Project

Timeline

Last Project

Pairish 

Food wast intervention

(Branding, Packaging) 

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Last Project

Docka 

Ikea next project

(Product redesign, Circular economy) 

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