Hi, I’m Sophia – a designer and brand builder. Over the years, I‘ve worked with companies including lululemon and Johnson and Johnson to envision and design their future endeavors. I specialize in branding and strategy and pay particular attention to the way details come together as a whole system (i.e., products, services, and experiences).
I have years of experience designing people-centric products and services for brands across numerous categories, including CPG and Healthcare. I help brands find the sweet spot between consumer insights, core brand tenets, and stakeholder goals to craft designs that better address users' needs and improve brand engagement.
One of my greatest strengths beyond design itself is facilitating the collaboration of multidisciplinary teams. I’ve conducted this process for new product rollouts and rebrands alike and find joy in the magic that happens when we work together in harmonious team efforts.