Hi, I'm Sophia Rowland.

I am a product designer specializing in design strategy and research. I am passionate about creating meaningful relations between people and product systems. I work with brands like Under Armor and Cedars-Sinai to evaluate their current position within users’ lives and the market to help set the trajectory of their future endeavors.


My strengths include creating strategic frameworks, conducting ethnographic research, and lastly my favorite, concept visualization. I have years of experience working transdisciplinary teams to inspire clients via tools like graphic frameworks, product renderings/ animations, and user journeys.


To me, design & strategy is about the way things are interconnected. I see design as a puzzle that I can't wait to solve.

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