Sophia Rowland 

Design & Strategy 

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srow.design@gmail.com

© 2019 Sophia Rowland

Design Research | System Design | User Experience | Prototyping & Modeling 

Partnering Brands

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The goal of this project was to gain insight from the e-waste 

downstream inorder to redesign the way big brand Ecosystems,

like Ikea, can create an in-house closed loop system. 

Research
"Screws not Glue!"

Brian Fox

Itad Division Manager at

Homeboy Electronic Recycling

Designing for an ease in the down stream requires and understanding ssemb ractices.
E-waste Insights 

Overwhelming Volumes of E-waste 

makes it difficult for recyclers to keep up, often times making quick, dangerous disposable tactics, such as smelting, the more lucrative .

Overwhelming Volumes of E-waste 

makes it difficult for recyclers to keep up, often times making quick, dangerous disposable tactics, such as smelting, the more lucrative .

Overwhelming Volumes of E-waste 

makes it difficult for recyclers to keep up, often times making quick, dangerous disposable tactics, such as smelting, the more lucrative .

Re-allocating Ikea's existing resources 

Ikea's Global supply chain, consisting of many cheap electronics and their current plan to go green makes them the perfect company to make an impact. 

234123
Okala Practitioner
Carob Footprint
234123
Measuring Current Impact
Product contains extraneous amount of different materials and lengthy disassembly time.
Life Cycle Analysis 

Returning products is a common occurrence

Impact Matrix
Highest impact steamed from material extraction, refining, and processing as well as disposal  
Project Goals 

Problem: Mass production treated as a one-way system

Goal: Reduce impact from materials used in the product and extend the usage of the material

Problem: Ikea uses band-aid fixes for a bigger environmental problem  

 

Goal: Make Ikea the leading example for sustainability and create an engaging user experience   

Problem: Electronic parts are difficult to disassemble  

Goal: Make recycling e-waste as easy, visible and transparent as possible   

Redesign
Designed For Disassembly

+ Labeled parts

+ Special tool open tabs 

+ Disassembly area 

+ 100% recyclable 

Recycling as Branding

Makes a material logo that is familiar yet unique to the product.

Standardized polypropylene materials enables closed loop system

CMF Strategy
Target Users

Energetic Singles 

Satellite Employees 

Newbie Families

Freshmen Dormers 

Cool Splash

Black Star

Confetti splash

Midnight

Dematerialization

By integrating material with a line of furniture, the amount and variety of material can be reduced.  

Improved Impact Matrix
Circular Economy 

OUR NEW PLACE

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By giving reward point when users return electronics, it encourages consumers to participate in the system and raises brand loyalty 

Process