Docka

This Ikea circular economy design and product redesign utilized insights distilled from the e-waste downstream to redesign Ikea's global supply chain and serve as a model for what an in-house circular economy could look like. 

Design Strategy | Competitive Landscaping | User Research | Content Photography | Strategy | Product Design | Design Strategy | Story Boarding and Illustration

Partnering with:

Homeboy Electronics Recycling

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Product Redesign 

Circular Economy

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Retail Experience

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Solution: Use a product take-back system to create engaging customer experiences and build brand loyalty, while cutting down on waste and emissions.
Problem: Companies only address the front end of a product's life cycle, leaving e-recyclers to tackle impossible volumes of electronic waste.

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Research

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Understanding the downstream

Redesigning the upstream requires and understanding of disassembly practices. ​ When inquiring what problems occur, Brian reviled companies make products difficult to disassembly to protect their IP and save costs.

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" Use screws not glue!"

Brian Fox

Itad Division Manager & Electronic Repair Specialist  

E-waste Insights
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Difficulty Disassembling

is a big problem for electronic recyclers, the effort and time it takes often is a bigger hassle than the value the recycles get back. Labeling is used to make efforts more efficient.

Overwhelming Volumes of E-waste 

makes it difficult for recyclers to keep up, often times making quick, dangerous disposable tactics, such as smelting, the more lucrative .

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Companies Acting Irresponsible  

Making products cheaply, intended to be bought frequently and for consumers to buy more than they need to keep current.

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Building off Ikea's
Current Model 
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Ikea's Global supply chain, consisting of many cheap electronics and their current plan to go green makes them the perfect company to make an impact. 

Returning products is a common occurrence. The space is placed at the exit and consumers only visit this area when relevant. There is a big opportunity to make this a first.

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Benchmark Product:
Ikea Rallen  
Product contains extraneous amount of different materials and lengthy disassembly time.
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Measuring Current Impact

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Highest impact steamed from material extraction, refining, and processing as well as disposal  

Opportunities for improvement:

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Problems and Solutions
01
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Problem: Ikea uses band-aid fixes for a bigger environmental problem

   

Solution: Make Ikea the leading example for sustainability and create an engaging user experience   

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Problem: Electronic parts are difficult to disassemble  

Solution: Make recycling e-waste as easy, visible, and transparent as possible   

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Problem: Mass production treated as a one-way system

Solution: Reduce impact from materials used in the product and extend the usage of the material

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Final Design:

Ikea Docka & 

Consumer Take-Back

System

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Designed for disassembly

+ Labeled parts

+ Special tool open tabs 

+ Disassembly area 

+ 100% recyclable 

Current Linear Life Cycle
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New Circular Life Cycle
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Recycling as Branding 
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Recycling as Branding
Makes a material logo that is familiar yet unique to the product.
CMF Strategy

Standardized polypropylene materials enables closed 

loop system

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Energetic Singles 

Satellite Employees 

Newbie Families

Freshmen Dormers 

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Cool Splash

Black Star

Confetti splash

Midnight

Target Users
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Product return station

By giving reward point when users return electronics, it encourages consumers to participate in the system and raises brand loyalty 

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Keep the existing recycling center at the exit, but add a return product area at the store entrance.

Opportunities for improvement:

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Dematerialization

By integrating material with a line of furniture, the amount and variety of material can be reduced.  

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Improved Impact Matrix
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Product impact before: 
Product impact after:
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Improvements

Benifits

+ Circular economy are normalized to

   consumer

+ Less materials extracted 

+ Less waste

+ Smaller carbon footprint from 

   material processing  

+ Smaller shipping footprint

+ Almost 100% recyclable 

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