Docka

This Ikea circular economy design and product redesign utilized insights distilled from the e-waste downstream to redesign Ikea's global supply chain and serve as a model for what an in-house circular economy could look like. 

Design Strategy | Competitive Landscaping | User Research | Content Photography | Strategy | Product Design | Design Strategy | Story Boarding and Illustration

Partnering with:

Homeboy Electronics Recycling

_

Understanding the issue

_
Measuring Current Product Impact
Benchmark Product:
Ikea Rallen  
Product contains extraneous amount of different materials and lengthy disassembly time.

Highest impact steamed from material extraction, refining, and processing as well as disposal  

Opportunities for improvement:

_
Final Redesign

_____

Design Solution: Redesigned Ikea charging Docka made from closed-loop materials and interacted product return experience. 

Product Redesign 

Circular Economy

Retail Experience

Current Linear Life Cycle
New Circular Life Cycle
product redesign
Recycling as Branding 
Recycling as branding makes a material logo that is familiar yet unique to the product.
CMF Strategy

Standardized polypropylene materials enables closed 

loop system

Archetype Colorwaies

Energetic Singles 

Cool Splash

Satellite Employees 

Black Star

Newbie Families

Confetti splash

Freshmen Dormers 

Midnight

Designed for disassembly

+ Labeled parts

+ Special tool open tabs 

+ Disassembly area 

+ 100% recyclable 

Product return station

By giving reward point when users return electronics, it encourages consumers to participate in the system and raises brand loyalty 

Improving upon the existing return system:

Keep the existing recycling center at the exit, but add a return product area at the store entrance.

x

x

_
Improved Impact
Old Product Life Cycle Analysis: 
New Product Life Cycle Analysis: 

Improvements

Benifits

+ Circular economy are normalized to

   consumer

+ Less materials extracted 

+ Less waste

+ Smaller carbon footprint from 

   material processing  

+ Smaller shipping footprint

+ Almost 100% recyclable 

Copyright © 2021 Sophia Rowland - All rights reserved.