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ShineLA is a novel public health initiative by Cedar-Sinai and the Los Angeles Department of Rec & Parks.

THE PROBLEM

Companies only address the front end of a product's life cycle, leaving e-recyclers to tackle impossible volumes of electronic waste.

THE SOLUTION

Use a product take-back system to create engaging customer experiences and build brand loyalty, while cutting down on waste and emissions.

THE OUTCOME

Research

Redesigned Benchmark product

Circular Ecosystem

Takeback Experience

Product Redesign 

Circular Economy

Retail Experience

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RESEARCH

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Problems and Solutions

Why we are doing this.  

01

Problem: Ikea uses band-aid fixes for a bigger environmental problem

   

Solution: Make Ikea the leading example for sustainability and create an engaging user experience   

02

Problem: Electronic parts are difficult to disassemble  

Solution: Make recycling e-waste as easy, visible, and transparent as possible   

03

Problem: Mass production treated as a one-way system

Solution: Reduce impact from materials used in the product and extend the usage of the material

Human-Centered UI

The digital system is designed to be family-friendly, relying heavily on images and icons, which also benefits the (185) possible language barriers in LA.

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Analog Interactions

Low-cost solutions maximize resources. The templatized materials are scalable as each Rec Center inputs its own information. 

Marketing Strategy

Research revealed that vastly varying communities of LA respond to different image styles. Our solution was a suite of marketing visuals encompassed by the overarching "Ready, Set, ShineLA" Campaign. 

Stakeholder Map

+ System must be scalable

+ Operate independently

+ Be a model for other cities

+ Be proactive about hazards 

Study data tracking oppertunities

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Project

Timeline

Last Project

Pairish 

Food wast intervention

(Branding, Packaging) 

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Last Project

Docka 

Ikea next project

(Product redesign, Circular economy) 

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Copyright © 2021 Sophia Rowland - All rights reserved.