ShineLA is a novel public health initiative by Cedar-Sinai and the Los Angeles Department of Rec & Parks.
Companies only address the front end of a product's life cycle, leaving e-recyclers to tackle impossible volumes of electronic waste.
Use a product take-back system to create engaging customer experiences and build brand loyalty, while cutting down on waste and emissions.
Redesigned Benchmark product
Problems and Solutions
Why we are doing this.
Problem: Ikea uses band-aid fixes for a bigger environmental problem
Solution: Make Ikea the leading example for sustainability and create an engaging user experience
Problem: Electronic parts are difficult to disassemble
Solution: Make recycling e-waste as easy, visible, and transparent as possible
Problem: Mass production treated as a one-way system
Solution: Reduce impact from materials used in the product and extend the usage of the material
The digital system is designed to be family-friendly, relying heavily on images and icons, which also benefits the (185) possible language barriers in LA.
Low-cost solutions maximize resources. The templatized materials are scalable as each Rec Center inputs its own information.
Research revealed that vastly varying communities of LA respond to different image styles. Our solution was a suite of marketing visuals encompassed by the overarching "Ready, Set, ShineLA" Campaign.
+ System must be scalable
+ Operate independently
+ Be a model for other cities
+ Be proactive about hazards
Study data tracking oppertunities
Food wast intervention