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ShineLA is a novel public health initiative by Cedar-Sinai and the Los Angeles Department of Rec & Parks.
THE PROBLEM
Companies only address the front end of a product's life cycle, leaving e-recyclers to tackle impossible volumes of electronic waste.
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THE SOLUTION
Use a product take-back system to create engaging customer experiences and build brand loyalty, while cutting down on waste and emissions.
THE OUTCOME
Research
Redesigned Benchmark product
Circular Ecosystem
Takeback Experience
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Product Redesign
Circular Economy
Retail Experience
RESEARCH
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Problems and Solutions
Why we are doing this.
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01
Problem: Ikea uses band-aid fixes for a bigger environmental problem
Solution: Make Ikea the leading example for sustainability and create an engaging user experience
02
Problem: Electronic parts are difficult to disassemble
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Solution: Make recycling e-waste as easy, visible, and transparent as possible
03
Problem: Mass production treated as a one-way system
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Solution: Reduce impact from materials used in the product and extend the usage of the material
Human-Centered UI
The digital system is designed to be family-friendly, relying heavily on images and icons, which also benefits the (185) possible language barriers in LA.
Analog Interactions
Low-cost solutions maximize resources. The templatized materials are scalable as each Rec Center inputs its own information.
Marketing Strategy
Research revealed that vastly varying communities of LA respond to different image styles. Our solution was a suite of marketing visuals encompassed by the overarching "Ready, Set, ShineLA" Campaign.
Stakeholder Map
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+ System must be scalable
+ Operate independently
+ Be a model for other cities
+ Be proactive about hazards
Study data tracking oppertunities
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Project
Timeline
Last Project
Pairish
Food wast intervention
(Branding, Packaging)
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Last Project
Docka
Ikea next project
(Product redesign, Circular economy)
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