Docka

This Ikea circular economy design and product redesign utilized insights distilled from the e-waste downstream to redesign Ikea's global supply chain and serve as a model for what an in-house circular economy could look like. 

Design Strategy | Competitive Landscaping | User Research | Content Photography | Strategy | Product Design | Design Strategy | Story Boarding and Illustration

Partnering with:

Homeboy Electronics Recycling

Product Redesign 

Circular Economy

Retail Experience

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Solution: Use a product take-back system to create engaging customer experiences and build brand loyalty, while cutting down on waste and emissions.
Problem: Companies only address the front end of a product's life cycle, leaving e-recyclers to tackle impossible volumes of electronic waste.

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Understanding the issue

DOCKA insights.002.jpeg

RESEARCH

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Problems and Solutions
01

Problem: Ikea uses band-aid fixes for a bigger environmental problem

   

Solution: Make Ikea the leading example for sustainability and create an engaging user experience   

02

Problem: Electronic parts are difficult to disassemble  

Solution: Make recycling e-waste as easy, visible, and transparent as possible   

03

Problem: Mass production treated as a one-way system

Solution: Reduce impact from materials used in the product and extend the usage of the material

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Measuring Current Product Impact
Benchmark Product:
Ikea Rallen  
Product contains extraneous amount of different materials and lengthy disassembly time.

Highest impact steamed from material extraction, refining, and processing as well as disposal  

Opportunities for improvement:

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Final Redesign

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Design Solution: Redesigned Ikea charging Docka made from closed-loop materials and interacted product return experience. 

Product Redesign 

Circular Economy

Retail Experience

Current Linear Life Cycle
New Circular Life Cycle
product redesign
Recycling as Branding 
Recycling as branding makes a material logo that is familiar yet unique to the product.
CMF Strategy

Standardized polypropylene materials enables closed 

loop system

Target Users

Energetic Singles 

Cool Splash

Satellite Employees 

Black Star

Newbie Families

Confetti splash

Freshmen Dormers 

Midnight

Designed for disassembly

+ Labeled parts

+ Special tool open tabs 

+ Disassembly area 

+ 100% recyclable 

Product return station

By giving reward point when users return electronics, it encourages consumers to participate in the system and raises brand loyalty 

Improving upon the existing return system:

Keep the existing recycling center at the exit, but add a return product area at the store entrance.

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Dematerialization

By integrating material with a line of furniture, the amount and variety of material can be reduced.  

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Improved Impact
Old Product Life Cycle Analysis: 
New Product Life Cycle Analysis: 

Improvements

Benifits

+ Circular economy are normalized to

   consumer

+ Less materials extracted 

+ Less waste

+ Smaller carbon footprint from 

   material processing  

+ Smaller shipping footprint

+ Almost 100% recyclable 

Copyright © 2020 Sophia Rowland - All rights reserved.