Usability testing
Main Concerns
How do you measure family achievement?
Only negative feedback when it comes to security Kids and parents are interested in different things Missing collaboration
Usability Problem
Problem with affordance Need to have a hierarchy Some button labels are confusing
Food Cult
Design Research
Fall 2018 | Team: Sophia Rowland + Eunice Han + Sungbum Park + Yan Ting
Design Research | System Design | User Experience | Prototyping & Modeling
Project Objective
Generate a thesis based on real world observation and create a research plan to interview, collect information and prove or disprove the thesis.
Project Thesis
Have certain eating regimens become so extreme that they have become cults?
Cult
/kəlt/
Noun
We defined "Cult" as a group of people that choose to immerse themselves with a particular group of people sharing the same beliefs, often excluding outsiders.
Answered Bellow >
Subject Criteria
Vegetarian- a person who will not eat meat Pescatarian- a person who will only eat fish
Vegan- a person who will not eat or use animal products
• Fully committed to diet for at least 1 year
• Male or Female
• Ages 18-35
• Residing in a urban areas
Participant specs
Special Eaters
A Surprisingly Female Market
We started with intentions of male and female users. However male participants proved difficult to find and we uncomfortable speaking about their habits. When speaking with expert Vegan Nutritionist Rachel, she informed us that males including her husband often feel pressured by social stigmas.
Sara
Vegan (1 year)
Claire Pescatarian
(7 years)
Sarah
Veg
(10 Years) Vegan
(2 years)
Angie
Veg (4 years)
Charlotte
Veg (Whole life) Vegan (1 year)
Rachel
Expert Vegan and Professional Nutritionist
It's like being part of a special club. You meet someone that is also vegan and it's like you both know the same secret."
"
Rachel
Expert Vegan and
Professional Nutritionist
RESEARCH
METHODOLOGIES
METHOD 01
Timeline Exercise
Knowledge goal 1: To understand what experiences made them want to radically change their eating behavior & continue to stay committed. (Motivation)
METHOD 02
Image Deck
Knowledge goal 2: To understand how they view the community they identify themselves with and people outside their community. (How they see the world)
METHOD 03
Archetype Deck
Knowledge goal 3: To understand the reason why they believe that they are a better person or why not. (How they see themselves)
REOCCURING THEMES
Exploring New Foods
Analysis Process
SEE FULL REPORT ON DESKTOP SITE
INSIGHTS
Being Part of a Community
OPPORTUNITIES
Everyday interactions with other special-eaters are less common, so when these individuals encounter someone of the same eating regimen or are acknowledged for their needs it's a reaffirming moment because they are reminded that they belong to a unique community.
A Secret Club
Creating a platform where special eaters are enabled to connect with each other and create relationships with those who they might not normally have contact with.
Create Connection
Mentor Missionaries
These users feel it’s their mission to share their wealth of knowledge, their testimonies and their vision for a better world with others– often leaving them with a strong desire to mentor others.
Equip Mentors
Enable Special Eaters to become mentors and empower them as experts by allowing them to share their expertise and inspire their audience.
Being on a Life-Long Journey
These special eaters approach their life with an adventurous attitude. It's a happy journey and restriction is an opportunity to explore. They see themselves gaining more than they are sacrificing.
Restraint is Adventure
Evolved Angels
These users recognize that they are on a lifelong journey of self improvement. They view themselves as higher beings and constantly work to become morally better, more compassionate and more considerate.
Help special eaters explore food/cooking options in an unconventional way.
Encourage Exploration
Enable Support
Generate tools that allow these special eaters to record and visualize their progress. They can be encouraged by reflecting on the progress they have made and use it to share their testimonies.
Being in Control
Strict management of food gives special eaters a sense of control over their lives. It gives them hope and peace because they know what to expect with their health and mental well-being.
Sense of Control
Home kitchens / appliances / spaces that makes sense for them and their eating habits.
Craft a Habitual Space
Project Thesis Have certain eating regimens become so extreme that they have become cults?
Answer: NO
Being a Special-Eater means you've been enlightened. You've gone through a journey of self improvement and you know you must be responsible for yourself and act according to your morals. You're a part of something special, and your testimony is a light to show others the way.