This product ecosystem redirects food from the waste stream through proper management along the food aging process and reinvents waste as an exciting new resource with a product line for pickling and making smoothies.
Project Details: Qualitative User Research | Market Strategy| Package Design| Experience Design Strategy | Product Design | Story Telling and Illustration
Understanding the Problem
Food Waste is the food that is wasted, lost or uneaten from start to finish of the production/consumption process.
of global supplies wasted
Trillion lost annually
of greenhouse gasses
Food & Agriculture Produced Annually
1.95 Billion Tons
1.3 Billion Tons
repurposed, composted, reused
Straight to landfills
Food storage app
Pairish is a product- app ecosystem that reinvents food waste as an exciting new resource by cataloging groceries to pickle and food prepping, ultimately keeping food out of the landfill.
Designing to optimize
The Smoothish line works to the same effect: chop up blemished or aging fruits, add smoothie boost power and blend. The app allows you to track 'best used by' dates and even suggests an appropriate date to shift produce over to the freezer.
The Picklish line offers an easy solution to round up leftover vegetables. If users know they'll be unable to finish their produce, they can simply add the vegetables to a mason jar with vinegar and a Picklish packet to create a tasty pickled snack.
Changing user attitudes and behaviors, changes the system.
Changing mindsets and attitudes
Changing consumer demand
Branding and experience that speaks directly to target users
+ No BS
+ Visibly real ingredients
+ Culturally inclusive
Why partner with McCormick?
Millennial foodie crowd connects with specific McCormick products, i.e. Franks RedHot but other product lines fall flat amongst their demo.
Benefit for Pairish Co.:
Minimize effort to get production up and running. As a new venture, they will be able to lean on an established brand in the category.
Benefit for McCormick:
Mccormick struggles to address the huge, underutilized market and could increase brand awareness of other products.
Revamping Existing Ingredients
+ Packaging reinvents as labeling
+ Directions on package and ui