Shine LA

Shine LA is the largest-ever public health initiative. Conducted by Cedars-Sinai and the LA Recreation and Parks Department, our design fellows team establish the brand language, designed the digital platform, and created the roll-out strategy leading up to the 2028 LA Olympics.

My Role: Design Strategist and Project Manager | Competitive Landscaping | User Research | Content Photography | Strategy | Product Design | Design Strategy | Story Boarding and Illustration

Wenyuan Xu | UX/UI | https://www.wenyuanxudesign.com/

Camilla Golestaneh | UI & Graphic Design | https://camillagolestaneh.com/

Robin Vane | Print Media Design | http://www.robinvane.com/

Brian Ostroff  |Spatial Graphic Design | https://www.bostroff.com/

Jordan Riggins | Marketing Illustrations

Project Advisors: Jennifer May, Brian Boyl, Krystina Castella, & Robbie Nock 

Project Stakeholders:

Stakeholder

Map

+ System must be scalable

+ Operate independently

+ Be a model for other cities

+ Be proactive about hazards 

Requirements

for success

We designed the front end for users and the back end for Cedars’ health researchers

Users and  researchers

together 

Study data tracking oppertunities

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Project

Timeline

Family stories allow everyone to be part of one another's days, soothe concerns of safety and creates shareable moments

Health tracking &

Cedar’s study

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Spatial Marketing

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Print Marketing

Black and white designs cut cost because Rec centers can print on their own printers with their signature neon paper. This is optimal since booklets will change for each enrollment season(4 times a year).  

Low Cost Printing Strategy

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Ready Set Campaign 

A diverse campaign

for a diverse Los Angeles

Problem: Research revealed different communities in LA respond to different styles.

Solution: A suite of marketing posters with the overarching READY, SET campaign each park can choose from. 

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City Wide Advertising

A diverse campaign

for a diverse Los Angeles

Problem: Research revealed different communities in LA respond to different styles.

Solution: A suite of marketing posters with the overarching READY, SET campaign each park can choose from. 

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Project Process

Copyright © 2020 Sophia Rowland - All rights reserved.