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A novel public health initiative by Cedar-Sinai and the LA Department of Rec & Parks.


Sophia Rowland: Project Manager and Design Strategist

Wenyuan Xu: UX/UI Design
Camilla Golestaneh: UI & Graphic Design
Robin Vane: Print Graphic Design
Brian Ostroff: Spatial Graphic Design
Jordan Riggins: Poster Illustrations




Our multidisciplinary team set out to design a digital system that increased health-related resources for marginalized communities in Los Angeles. We were tasked with establishing brand language, designing the digital platform and marketing campaign, and creating a city-wide roll-out strategy leading up to the 2028 LA Olympics.


A cohesive branded ecosystem comprised of the interface design and marketing campaign as well as a coherent plan, organized and handed off to developers and content managers.

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This design ecosystem was comprised of 3 key areas of development, a mobile/web app to allow users to easily access Rec and Park Events/ classes in their area, interactive spaces, and a full marketing campaign leading up to 2028.

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The digital system is designed to be family-friendly, relying heavily on images and icons, which also benefits the (185) possible language barriers in LA.

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Analog App Alternative

An analog print catalog strategy was crafted for users with limited tech access. This low-cost  solution maximizes resources and the templatized materials are scalable as each Rec Center inputs its own information. 

Interactive Spaces

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Marketing Campaign

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Marketing Strategy

Research revealed that vastly varying communities of LA respond to different image styles. Our solution was a suite of marketing visuals encompassed by the overarching "Ready, Set, ShineLA" Campaign. 

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