ShineLA is a novel public health initiative by Cedar-Sinai and the Los Angeles Department of Rec & Parks.
Our multidisciplinary team set out to design a digital system that increased health-related resources for marginalized communities in Los Angeles. We were tasked with establishing brand language, designing the digital platform and marketing campaign, and created a city-wide roll-out strategy leading up to the 2028 LA Olympics.
A cohesive branded ecosystem comprised of the interface design and marketing campaign as well as a coherent plan, organized and handed off to developers and content managers.
Sophia Rowland | Project Manager & Design strategist
Wenyuan Xu | UX/UI Design
Camilla Golestaneh | UI & Graphic Design
Robin Vane | Print Graphic Design
Brian Ostroff | Spatial Graphic Design
Jordan Riggins | Poster Illustrations
Why we are doing this
To raise the quality of life for underserved communities, at-risk children, and low-income families by providing easy access to an otherwise overwhelming, hard-to-navigate index of activities happening all around the metro area. This project brings affordable and exciting fitness and activities to users who might otherwise feel excluded in a city of active people.
The digital system is designed to be family-friendly, relying heavily on images and icons, which also benefits the (185) possible language barriers in LA.
Low-cost solutions maximize resources. The templatized materials are scalable as each Rec Center inputs its own information.
Research revealed that vastly varying communities of LA respond to different image styles. Our solution was a suite of marketing visuals encompassed by the overarching "Ready, Set, ShineLA" Campaign.
+ System must be scalable
+ Operate independently
+ Be a model for other cities
+ Be proactive about hazards