
Pairish
This product ecosystem redirects food from the waste stream through proper management along the food aging process and reinvents waste as an exciting new resource with a product line for pickling and making smoothies.
Project Details: Qualitative User Research | Market Strategy| Package Design| Experience Design Strategy | Product Design | Story Telling and Illustration

Food & Agriculture Produced Annually
60%
Used
1.95 Billion Tons
40%
Wasted
1.3 Billion Tons
10%
repurposed, composted, reused
90%
Trashed
Straight to landfills

Solution
Smoothie boosters
Pickling packets
Food storage app

Pairish is a product system that reinvents food waste as an exciting new resource by pickling and food prepping, ultimately keeping food out of the landfill.
CPG Product line

Branding that speaks directly to users
+ No BS
+ Transparent ingredients
+ Culturally inclusive
Utilizing the Inertia of trend
Trendsetters > foodies> trendy > mainstream
Tapping into the millennial food trend setters, impacts all the following adopters and majorities


McCormick Partnership
Millennial foodie crowd connect with specific McCormick lines, i.e. Franks RedHot. This is an opportunity for Mccormick to address an underutilized market and a smart partnership for the Pairish company.
Ecosystem
Diagram
