Pairish is a packaging & app ecosystem that entices users to take control of their food waste footprint.
2019
THE MISSION
To redirect food from the waste stream. Food waste is accountable for 8% of Global Greenhouse Emissions. This line aims to impact consumer behavior with feasible solutions that will make conscious consumption cool rather than a chore.
THE OUTCOME
A line of CPGs that promote proper management along the food aging process and reinvents waste as an exciting new resource with a product line for pickling and making smoothies.
THE TEAM
Sophia Rowland | Creator & Designer
THE DETAILS
Packaging Design
Design Strategy
Design Research
Story Telling
Food & Agriculture Produced Annually
60%
Used
1.95 Billion Tons
40%
Wasted
1.3 Billion Tons
10%
repurposed, composted, reused
90%
Trashed
Straight to landfills
Smoothie boosters
Pickling packets
Food storage app
RESEARCH
Pairish
This product system that reinvents food waste as an exciting new resource by pickling and food prepping, ultimately keeping food out of the landfill.
CPG Product line
Branding Rooted in Values
Branding that speaks directly to users. No BS. Transparent ingredients. Culturally inclusive
Trend-Setting
By utilizing the inertia of trend this line will tap into the millennial food trendsetters which will impact all the following adopters and then majority.
Trendsetters > foodies> trending > mainstream
McCormick Partnership
Millennial foodie crowd connect with specific McCormick lines, i.e. Franks RedHot. This is an opportunity for Mccormick to address an underutilized market and a smart partnership for the Pairish company.
Ecosystem
Diagram
