Pairish
This product ecosystem redirects food from the waste stream through proper management along the food aging process and reinvents waste as an exciting new resource with a product line for pickling and making smoothies.
Project Details: Qualitative User Research | Market Strategy| Package Design| Experience Design Strategy | Product Design | Story Telling and Illustration
Understanding the Problem
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Food Waste is the food that is wasted, lost or uneaten from start to finish of the production/consumption process.
1/3
of global supplies wasted
$1.2
Trillion
lost annually
8%
of greenhouse gasses
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Food & Agriculture Produced Annually
60%
Used
1.95 Billion Tons
40%
Wasted
1.3 Billion Tons
10%
repurposed, composted, reused
90%
Trashed
Straight to landfills
Research
Understanding User Behavior
Alissa
Alexis
Danny
Heidi
Kinsey
Grayson
Drastic Difference
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Attitudes
were based off perception of food age, personal experience and the resulting visual appeal..
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2/6
Would eat
6/6
Would eat
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Consumer Behavior Insights
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Pride in Showing Others
Sharing food enables users to sample more items and provides a sharable memory and bragging rights on social media.
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Eating Out is Exciting ​
Eating out is an opportunity to try an array of new dishes regardless of your personal skill with no learning curve and instantaneous reward.
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Taste is Personal
Habits and preferences are formed from growing up, unforeseeable factors, and experiences. Habits and preferences are formed from growing up.
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Intervention Opportunities
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Changing user attitudes and behaviors, changes the system.
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Producer
Retailers
Consumer
Waste Stream
Changing mindsets and attitudes
Changing consumer demand
Pairish
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This product system reinvents food waste as an exciting new resource by pickling and food prepping, ultimately keeping food out of the landfill.
System Line Up
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Smoothish Line
Solves Fruit Waste
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Picklish Line
Solves Veggie Waste
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Ecosystem
Diagram
Branding that speaks directly to users
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+​ No BS
+ Visibly real ingredients
+ Culturally inclusive ​
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Utilizing the Inertia of trend
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Trendsetters > foodies> trendy > mainstream
Tapping into the millennial food trend setters, impacts all the following adopters and majorities
McCormick Partnership
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Millennial foodie crowd connect with specific McCormick lines, i.e. Franks RedHot. This is an opportunity for Mccormick to address an underutilized market and a smart partnership for the Pairish company.
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This millennial foodies loves the kick of Franks RedHots.
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+ McCormick gets to address a missed market
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McCormick Partnership
Revamping Existing Ingredients
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+ Packaging reinvents as labeling
+ Directions on package and ui
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