Pairish is a packaging & app ecosystem that entices users to take control of their food waste footprint.

2019

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THE MISSION

To redirect food from the waste stream. Food waste is accountable for 8% of Global Greenhouse Emissions. This line aims to impact consumer behavior with feasible solutions that will make conscious consumption cool rather than a chore. 

THE OUTCOME

A line of CPGs that promote proper management along the food aging process and reinvents waste as an exciting new resource with a product line for pickling and making smoothies.

THE TEAM

Sophia Rowland | Creator & Designer

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THE DETAILS

Packaging Design

Design Strategy

Design Research 

 Story Telling 

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Food & Agriculture Produced Annually

60%

Used

1.95 Billion Tons

40%

Wasted

1.3 Billion Tons 

10%

repurposed, composted, reused

90%

Trashed

Straight to landfills

Smoothie boosters

Pickling packets

Food storage app

Pairish

This product system that reinvents food waste as an exciting new resource by pickling and food prepping, ultimately keeping food out of the landfill.

CPG Product line

Branding Rooted in Values

Branding that speaks directly to users. No BS. Transparent ingredients. Culturally inclusive ​

Trend-Setting

By utilizing the inertia of trend this line will tap into the millennial food trendsetters which will impact all the following adopters and then majority.

Trendsetters > foodies> trending > mainstream

McCormick Partnership

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Millennial foodie crowd connect with specific McCormick lines, i.e. Franks RedHot. This is an opportunity for Mccormick to address an underutilized market and a smart partnership for the Pairish company.

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Ecosystem

Diagram