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Pairish

This product ecosystem redirects food from the waste stream through proper management along the food aging process and reinvents waste as an exciting new resource with a product line for pickling and making smoothies.

Project Details: Qualitative User Research | Market Strategy| Package Design| Experience Design Strategy | Product Design | Story Telling and Illustration 

Food & Agriculture Produced Annually

60%

Used

1.95 Billion Tons

40%

Wasted

1.3 Billion Tons 

10%

repurposed, composted, reused

90%

Trashed

Straight to landfills

Solution

Smoothie boosters

Pickling packets

Food storage app

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RESEARCH

Pairish is a product system that reinvents food waste as an exciting new resource by pickling and food prepping, ultimately keeping food out of the landfill.

CPG Product line

Branding that speaks directly to users

+​ No BS

+ Transparent ingredients

+ Culturally inclusive ​

Utilizing the Inertia of trend

Trendsetters > foodies> trendy > mainstream

Tapping into the millennial food trend setters, impacts all the following adopters and majorities

McCormick Partnership

Millennial foodie crowd connect with specific McCormick lines, i.e. Franks RedHot. This is an  opportunity for Mccormick to address an underutilized market and a smart partnership for the Pairish company.

Ecosystem

Diagram

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