This product ecosystem redirects food from the waste stream through proper management along the food aging process and reinvents waste as an exciting new resource with a product line for pickling and making smoothies.
Project Details: Qualitative User Research | Market Strategy| Package Design| Experience Design Strategy | Product Design | Story Telling and Illustration
Food & Agriculture Produced Annually
1.95 Billion Tons
1.3 Billion Tons
repurposed, composted, reused
Straight to landfills
Food storage app
Pairish is a product system that reinvents food waste as an exciting new resource by pickling and food prepping, ultimately keeping food out of the landfill.
CPG Product line
Branding that speaks directly to users
+ No BS
+ Transparent ingredients
+ Culturally inclusive
Utilizing the Inertia of trend
Trendsetters > foodies> trendy > mainstream
Tapping into the millennial food trend setters, impacts all the following adopters and majorities
Millennial foodie crowd connect with specific McCormick lines, i.e. Franks RedHot. This is an opportunity for Mccormick to address an underutilized market and a smart partnership for the Pairish company.