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Pairish is a packaging & app ecosystem that entices users to take control of their food waste footprint.

2019

THE MISSION
To redirect food from the waste stream. Food waste is accountable for 8% of Global Greenhouse Emissions. This line aims to impact consumer behavior with feasible solutions that will make conscious consumption cool rather than a chore. 
 
THE OUTCOME
A line of CPGs that promote proper management along the food aging process and reinvents waste as an exciting new resource with a product line for pickling and making smoothies.

THE TEAM

Sophia Rowland | Creator & Designer

THE DETAILS

Packaging Design

Design Strategy

Design Research 

 Story Telling 

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Food & Agriculture Produced Annually

60%

Used

1.95 Billion Tons

40%

Wasted

1.3 Billion Tons 

10%

repurposed, composted, reused

90%

Trashed

Straight to landfills

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Smoothie boosters

Pickling packets

Food storage app

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RESEARCH

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Pairish

This product system that reinvents food waste as an exciting new resource by pickling and food prepping, ultimately keeping food out of the landfill.

CPG Product line
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Branding Rooted in Values

Branding that speaks directly to users. No BS. Transparent ingredients. Culturally inclusive ​

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Trend-Setting

By utilizing the inertia of trend this line will tap into the millennial food trendsetters which will impact all the following adopters and then majority.

Trendsetters > foodies> trending > mainstream

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McCormick Partnership

Millennial foodie crowd connect with specific McCormick lines, i.e. Franks RedHot. This is an opportunity for Mccormick to address an underutilized market and a smart partnership for the Pairish company.

Ecosystem

Diagram

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