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Bringing the empathetic spirit of this comprehensive patient support service to life in a new-to-brand video format.
My Role
Art Director
Project Details
Art Direction
Brand Strategy
Video Direction
Script Direction
Year
2021
Project Mission
Communicate the impact of the Janssen CarePath PAH Companion Program, showcasing the empathetic tone of the program through the voice of those that deliver these support services to patients.
Project Outcome
A video that will serve as a tool to engage and inform people in and around the PAH Companion Program and the PAH community as a whole.
Creative vision: a look and feel that aligns with other brand touchpoints, translating key brand pillars into a visual look and audible tone.
Pickling packets
Smoothie boosters
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